Apple's new CEO, John Ternus, publicly articulated his product philosophy for the first time after the iPhone launch event on September 11. He stated that Apple's innovation has never ceased, with AI being the biggest driving force currently, and expressed "immense excitement" for the future product roadmap. Ternus emphasized that technological aesthetics outweigh conceptual marketing, and Apple does not pursue being first to market but rather "defining the endgame." Taking the iPhone Duo foldable phone as an example, he pointed out that Apple chooses to enter a product category only after the market matures, ensuring that hinge durability, slimness, and system-level interaction reach industrial-grade maturity. He also reiterated the unwavering strategic position of the iPhone as a "personal hub" and stressed that privacy protection is Apple's primary design principle when entering new markets, ensuring user data security through hardware architecture.