The crypto industry has spent years building financial products on blockchains, but the next challenge is getting people to use them and keep using them. Coinbase's head of financial services, Ben Shen, emphasized focusing on customer needs and creating "magic moments" through rewards to encourage adoption. Similarly, investor Kevin O'Leary highlighted the need for blockchains to demonstrate actual institutional adoption beyond just technical merits. Meanwhile, asset manager WisdomTree is expanding distribution channels for its tokenized funds, such as through a collaboration with MoonPay, to reach customers where they already are.