Ministry of Commerce: Coordinate the Use of Both Online and Offline Channels to Implement Subsidy Policies
The Ministry of Commerce announced that local authorities should effectively organize and implement the “trade-in” program for home appliances and subsidy programs for the purchase of new digital and smart products. They should fully leverage the strengths of various sales channels, coordinate the use of both online and offline channels to implement subsidy policies, strengthen guidance and technical support for business entities participating in the programs, and encourage brick-and-mortar stores to create diversified consumer experiences, fully tap into the potential of physical retail outlets such as brand boutiques and specialty stores, further support the development of brick-and-mortar businesses, and enhance the spillover effect on surrounding consumption. (Ministry of Commerce)
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