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Microsoft Xbox announced it would implement monthly time limits for Game Pass cloud gaming subscribers to balance rising costs.
Microsoft's Xbox division announced on Thursday that it will implement monthly cloud gaming time limits for Game Pass subscribers starting in November, aiming to balance usage with costs. Game Pass Ultimate subscribers will receive 15 hours of cloud gaming per month, Premium subscribers 10 hours, and Essential subscribers 5 hours. Additional hours can be purchased, though specific fees have not yet been disclosed. Xbox stated that this move is due to the increasing costs of cloud gaming services as user engagement grows, and the company needs to continue investing in service reliability and performance. Asha Sharma, the new CEO of Xbox, is evaluating business model adjustments to improve profitability, following a test of ad-supported game streaming in July. Microsoft indicated that only 4% of Game Pass users exceed these monthly cloud gaming limits.
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