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Meta launched an AI game development tool, with its stock price rising by 4.5% at one point, while competitors such as Roblox and Unity saw their stock prices fall.
Meta unveiled Horizon Create and Horizon Studio, two AI-powered game creation tools, at its annual Connect conference. These tools aim to help creators transform ideas into 2D or 3D mobile games without coding, and distribute them directly to Facebook, Instagram, and the Horizon platform. Following the announcement, Meta's stock price surged by as much as 4.5%, reaching its highest level since September 2025. Concurrently, Roblox saw a decline of up to 4.1%, Unity Software fell by as much as 6.9%, AppLovin dropped by up to 2.2%, and Take-Two decreased by up to 1.8%.
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