US premium coffee brand Blue Bottle Coffee to open first Beijing store, tapping into China's growing market
The California-based brand, recently sold by Nestlé to a Chinese capital firm, will open a spacious unit at China World Mall in the capital’s central business district. While an official opening date has not been revealed, industry sources expect the store to open by the end of the year. Fitch Ratings noted that China's freshly brewed coffee sector still has growth potential, as per capita consumption lags behind other Asian markets.
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