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Gurman described the iPhone 18 Pro as "meaningless to upgrade," and Apple's marketing strategy has shifted towards influencers.
Veteran Apple tech journalist Gurman stated directly on Bloomberg's "Power On" podcast that the newly released iPhone 18 Pro series is a "complete 'S' generation product," with imperceptible processor speed and camera features that 99.9% of people won't use, offering "absolutely no reason to upgrade." He pointed out that Apple is significantly adjusting its marketing strategy, shifting resources towards KOLs on Instagram and TikTok rather than traditional media journalists.
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Disclaimer: This content reflects the author's personal views only and does not constitute investment advice.
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