According to BusinessWire, Klaviyo, a self-service B2C customer relationship management platform, announced today a strategic partnership with Google to help brands create next-generation, AI-driven customer experiences that span the entire journey—from product discovery and purchase to service and customer loyalty.Klaviyo has formed a strategic partnership with Google to combine both companies’ data and AI capabilities, helping brands create AI-driven, end-to-end customer experiences.The partnership will integrate Google’s search, advertising, and AI capabilities with Klaviyo’s real-time customer data, upgrading from static marketing to intelligent services that automatically adapt to user behavior. Key integrations include Google ads, BigQuery, and RCS business messaging.Klaviyo is one of the first platforms globally to support direct navigation from Google search to RCS conversations, and is currently conducting a limited pilot. The two companies plan to deepen their collaboration in AI, data, and e-commerce to jointly define the next generation of intelligent business experiences.