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AI is becoming a new gateway to retail, with 38% of surveyed European consumers using it for product research, McKinsey 2026 research finds
The emerging "agentic commerce" involves AI systems understanding shopper intent, researching options, making recommendations, and potentially taking actions on their behalf. Amazon renamed its Rufus shopping assistant to Alexa for Shopping on May 13, 2026, while OpenAI launched shopping research in ChatGPT in November 2025 and expanded it in March 2026. Retailers like Target and Sephora have integrated with OpenAI's Agentic Commerce Protocol for product discovery.
Source：Yahoo财经 · Source Link
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