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AI adds to competitive pressures facing UK commercial brokers, with 9.2% identifying it as a major threat
A GlobalData survey found that AI is emerging as a competitive concern for UK commercial brokers, as new AI-enabled distribution channels create additional ways for customers to begin their insurance purchasing journey. GlobalData's 2026 UK Commercial Insurance Broker Survey found that 9.2% of brokers identified AI as the biggest threat to their business, behind only competition from other brokers and the soft market. Insurers and aggregators are increasingly establishing a presence within conversational AI tools like ChatGPT, potentially placing them in front of consumers before a broker becomes involved.
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Disclaimer: This content reflects the author's personal views only and does not constitute investment advice.
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